Hafner vs Creative International · Bay Area shelf head-to-head
Hafner and Creative International, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creative International carries more Brand PowerCreative International fields the deeper lineup
Hafner
Creative International
9
brand power
36
2
products
22
1
categories
4
1
subcategories
9
1
grocers
1
$9.19
avg price
$21.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hafner▭ Creative International
Distribution · 30% of score4·4
H
C
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hafner
no top category Creative International doesn’t also play in.
only Creative International
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hafner · 1
only Creative International · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hafner · Creative International