Happy Egg vs Eggland's Best · Bay Area shelf head-to-head
Happy Egg and Eggland's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eggland's Best carries more Brand PowerEggland's Best fields the deeper lineup
Happy Egg
Eggland's Best
25
brand power
35
8
products
15
1
categories
3
3
grocers
3
$9.27
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Egg▭ Eggland's Best
Distribution · 30% of score13·13
H
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Egg
no top category Eggland's Best doesn’t also play in.
only Eggland's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Egg · 1
only Eggland's Best · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Egg · Eggland's Best
