Haribo vs Retro Sours · Bay Area shelf head-to-head
Haribo and Retro Sours, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineup
Haribo
Retro Sours
45
brand power
10
58
products
3
1
categories
1
7
subcategories
1
13
grocers
1
$4.01
avg price
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haribo▭ Retro Sours
Distribution · 30% of score54·4
R
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Retro Sours doesn’t also play in.
only Retro Sours
no top category Haribo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haribo · Retro Sours