Harken Sweets vs Elemental Superfood · Bay Area shelf head-to-head
Harken Sweets and Elemental Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elemental Superfood is in more Bay Area grocersHarken Sweets sits further up the premium end
Harken Sweets
Elemental Superfood
16
brand power
20
3
products
3
2
categories
3
3
grocers
4
$3.42
price per oz
$2.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harken Sweets▭ Elemental Superfood
Distribution · 30% of score13·17
H
E
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harken Sweets
no top category Elemental Superfood doesn’t also play in.
only Elemental Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Harken Sweets · 1
only Elemental Superfood · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harken Sweets · Elemental Superfood
