Hellenic Farms vs Unreal Deli · Bay Area shelf head-to-head
Hellenic Farms and Unreal Deli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hellenic Farms carries more Brand PowerHellenic Farms is in more Bay Area grocersHellenic Farms fields the deeper lineup
Hellenic Farms
Unreal Deli
39
brand power
10
90
products
2
2
categories
1
5
grocers
2
$1.83
price per oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hellenic Farms▭ Unreal Deli
Distribution · 30% of score21·8
H
U
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hellenic Farms
only Unreal Deli
no top category Hellenic Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hellenic Farms · 5
only Unreal Deli · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hellenic Farms · Unreal Deli