Hello! I'm Ugly vs Chukar Cherries · Bay Area shelf head-to-head
Hello! I'm Ugly and Chukar Cherries, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hello! I'm Ugly carries more Brand PowerHello! I'm Ugly is in more Bay Area grocers
Hello! I'm Ugly
Chukar Cherries
16
brand power
9
4
products
5
1
categories
3
2
subcategories
4
4
grocers
2
$2.24
price per oz
$2.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hello! I'm Ugly▭ Chukar Cherries
Distribution · 30% of score17·8
C
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hello! I'm Ugly
no top category Chukar Cherries doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hello! I'm Ugly · 3
only Chukar Cherries · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hello! I'm Ugly · Chukar Cherries