Henri Dufreres vs Bonterra · Bay Area shelf head-to-head
Henri Dufreres and Bonterra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonterra carries more Brand PowerBonterra fields the deeper lineup
Henri Dufreres
Bonterra
9
brand power
18
2
products
6
1
categories
2
2
subcategories
6
1
grocers
1
$16.99
avg price
$10.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Henri Dufreres▭ Bonterra
Distribution · 30% of score4·4
H
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Henri Dufreres
no top category Bonterra doesn’t also play in.
only Bonterra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Henri Dufreres · 1
only Bonterra · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Henri Dufreres · Bonterra