Herr's vs Pringles · Bay Area shelf head-to-head
Herr's and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles carries more Brand PowerPringles is in more Bay Area grocersPringles fields the deeper lineup
Herr's
Pringles
9
brand power
39
2
products
33
1
categories
1
1
subcategories
3
1
grocers
10
$2.99
avg price
$4.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Herr's▭ Pringles
Distribution · 30% of score4·42
H
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Herr's
no top category Pringles doesn’t also play in.
only Pringles
no top category Herr's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Herr's · 0
no exclusive doors — everywhere Herr's is, Pringles is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Herr's · Pringles