Highwire vs Bicycle Coffee Company · Bay Area shelf head-to-head
Highwire and Bicycle Coffee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bicycle Coffee Company carries more Brand PowerBicycle Coffee Company is in more Bay Area grocersBicycle Coffee Company fields the deeper lineupHighwire sits further up the premium end
Highwire
Bicycle Coffee Company
14
brand power
25
2
products
5
1
categories
1
1
subcategories
2
2
grocers
8
$22.34
avg price
$20.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Highwire▭ Bicycle Coffee Company
Distribution · 30% of score8·33
H
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Highwire
no top category Bicycle Coffee Company doesn’t also play in.
only Bicycle Coffee Company
no top category Highwire doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Highwire · 0
no exclusive doors — everywhere Highwire is, Bicycle Coffee Company is too.
only Bicycle Coffee Company · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Highwire · Bicycle Coffee Company