Hills Bros. vs Café Bustelo · Bay Area shelf head-to-head
Hills Bros. and Café Bustelo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Café Bustelo carries more Brand PowerCafé Bustelo is in more Bay Area grocersCafé Bustelo fields the deeper lineup
Hills Bros.
Café Bustelo
0
brand power
30
2
products
17
1
categories
1
2
subcategories
4
1
grocers
7
$18.14
avg price
$10.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hills Bros.▭ Café Bustelo
Distribution · 30% of score4·29
H
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hills Bros.
no top category Café Bustelo doesn’t also play in.
only Café Bustelo
no top category Hills Bros. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hills Bros. · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hills Bros. · Café Bustelo