Himalasalt vs Iblea · Bay Area shelf head-to-head
Himalasalt and Iblea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Himalasalt carries more Brand PowerHimalasalt is in more Bay Area grocersHimalasalt sits further up the premium end
Himalasalt
Iblea
19
brand power
14
3
products
2
1
categories
1
9
grocers
4
$1.93
price per oz
30.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Himalasalt▭ Iblea
Distribution · 30% of score38·17
I
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Himalasalt
no top category Iblea doesn’t also play in.
only Iblea
no top category Himalasalt doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Himalasalt · 6
only Iblea · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Himalasalt · Iblea