Himalasalt vs M. Gilles Hervy · Bay Area shelf head-to-head
Himalasalt and M. Gilles Hervy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Himalasalt carries more Brand PowerHimalasalt is in more Bay Area grocers
Himalasalt
M. Gilles Hervy
19
brand power
12
3
products
2
1
categories
1
9
grocers
4
$1.93
price per oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Himalasalt▭ M. Gilles Hervy
Distribution · 30% of score38·17
M
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Himalasalt
no top category M. Gilles Hervy doesn’t also play in.
only M. Gilles Hervy
no top category Himalasalt doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Himalasalt · 6
only M. Gilles Hervy · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Himalasalt · M. Gilles Hervy