Himalasalt vs Morton · Bay Area shelf head-to-head
Himalasalt and Morton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton carries more Brand PowerMorton is in more Bay Area grocersMorton fields the deeper lineup
Himalasalt
Morton
19
brand power
40
3
products
19
1
categories
2
1
subcategories
3
9
grocers
12
$1.93
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Himalasalt▭ Morton
Distribution · 30% of score38·50
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Himalasalt
no top category Morton doesn’t also play in.
only Morton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Himalasalt · 3
only Morton · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Himalasalt · Morton