Home Pride vs Nature's Harvest · Bay Area shelf head-to-head
Home Pride and Nature's Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Harvest carries more Brand PowerHome Pride is in more Bay Area grocersNature's Harvest fields the deeper lineup
Home Pride
Nature's Harvest
10
brand power
25
2
products
9
1
categories
2
2
subcategories
5
3
grocers
2
$5.75
avg price
$4.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Home Pride▭ Nature's Harvest
Distribution · 30% of score13·8
H
N
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Home Pride
no top category Nature's Harvest doesn’t also play in.
only Nature's Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Home Pride · 2
only Nature's Harvest · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Home Pride · Nature's Harvest
