Homefree vs Cici's Italian Cookies · Bay Area shelf head-to-head
Homefree and Cici's Italian Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies carries more Brand PowerCici's Italian Cookies is in more Bay Area grocersCici's Italian Cookies fields the deeper lineupHomefree sits further up the premium end
Homefree
Cici's Italian Cookies
14
brand power
33
3
products
8
1
categories
1
1
subcategories
4
3
grocers
12
$1.95
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Homefree▭ Cici's Italian Cookies
Distribution · 30% of score13·50
H
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Homefree
no top category Cici's Italian Cookies doesn’t also play in.
only Cici's Italian Cookies
no top category Homefree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Homefree · 0
no exclusive doors — everywhere Homefree is, Cici's Italian Cookies is too.
only Cici's Italian Cookies · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Homefree · Cici's Italian Cookies