Honey Stinger vs Kellogg's Rice Krispies Treats · Bay Area shelf head-to-head
Honey Stinger and Kellogg's Rice Krispies Treats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Stinger carries more Brand PowerHoney Stinger is in more Bay Area grocersHoney Stinger fields the deeper lineup
Honey Stinger
Kellogg's Rice Krispies Treats
37
brand power
22
10
products
5
2
categories
2
8
grocers
5
$5.09
avg price
$6.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honey Stinger▭ Kellogg's Rice Krispies Treats
Distribution · 30% of score33·21
H
K
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honey Stinger
only Kellogg's Rice Krispies Treats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Honey Stinger · 6
only Kellogg's Rice Krispies Treats · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honey Stinger · Kellogg's Rice Krispies Treats