Hot Pockets vs Lily's Toaster Grills · Bay Area shelf head-to-head
Hot Pockets and Lily's Toaster Grills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hot Pockets carries more Brand PowerHot Pockets is in more Bay Area grocersHot Pockets fields the deeper lineupLily's Toaster Grills sits further up the premium end
Hot Pockets
Lily's Toaster Grills
44
brand power
24
18
products
5
3
categories
2
4
subcategories
2
6
grocers
3
$9.01
avg price
$7.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Pockets▭ Lily's Toaster Grills
Distribution · 30% of score25·13
H
L
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score78·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Pockets
only Lily's Toaster Grills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hot Pockets · 4
only Lily's Toaster Grills · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Pockets · Lily's Toaster Grills
