Hot Pockets vs Sunbutter · Bay Area shelf head-to-head
Hot Pockets and Sunbutter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hot Pockets carries more Brand PowerSunbutter is in more Bay Area grocersHot Pockets fields the deeper lineupSunbutter sits further up the premium end
Hot Pockets
Sunbutter
44
brand power
39
18
products
10
3
categories
2
4
subcategories
2
6
grocers
13
36.2¢
price per oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hot Pockets▭ Sunbutter
Distribution · 30% of score25·54
H
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hot Pockets
only Sunbutter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hot Pockets · 3
only Sunbutter · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hot Pockets · Sunbutter
