Humble Brands vs Crystal Deodorant · Bay Area shelf head-to-head
Humble Brands and Crystal Deodorant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Humble Brands carries more Brand PowerHumble Brands is in more Bay Area grocersHumble Brands fields the deeper lineupHumble Brands sits further up the premium end
Humble Brands
Crystal Deodorant
45
brand power
32
36
products
13
3
categories
1
4
grocers
3
$5.15
price per oz
$3.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humble Brands▭ Crystal Deodorant
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crystal Deodorant
no top category Humble Brands doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Humble Brands · 2
only Crystal Deodorant · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humble Brands · Crystal Deodorant
