Humble Brands vs Old Spice · Bay Area shelf head-to-head
Humble Brands and Old Spice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Humble Brands carries more Brand PowerHumble Brands fields the deeper lineupHumble Brands sits further up the premium end
Humble Brands
Old Spice
45
brand power
25
36
products
7
3
categories
2
4
grocers
4
$5.15
price per oz
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humble Brands▭ Old Spice
Distribution · 30% of score17·17
O
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care3 vs 1 SKUs
<1% of shelf
only Humble Brands
only Old Spice
no top category Humble Brands doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Humble Brands · 2
only Old Spice · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humble Brands · Old Spice
