Hume Supernatural vs Schmidt Old Tyme · Bay Area shelf head-to-head
Hume Supernatural and Schmidt Old Tyme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schmidt Old Tyme carries more Brand PowerSchmidt Old Tyme fields the deeper lineupHume Supernatural sits further up the premium end
Hume Supernatural
Schmidt Old Tyme
18
brand power
23
5
products
8
1
categories
2
2
grocers
2
$8.22
price per oz
$5.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hume Supernatural▭ Schmidt Old Tyme
Distribution · 30% of score8·8
H
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hume Supernatural
no top category Schmidt Old Tyme doesn’t also play in.
only Schmidt Old Tyme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hume Supernatural · 1
only Schmidt Old Tyme · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hume Supernatural · Schmidt Old Tyme
