Humm Kombucha vs Brew Dr. Kombucha · Bay Area shelf head-to-head
Humm Kombucha and Brew Dr. Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brew Dr. Kombucha carries more Brand PowerBrew Dr. Kombucha is in more Bay Area grocersHumm Kombucha sits further up the premium end
Humm Kombucha
Brew Dr. Kombucha
32
brand power
40
14
products
14
2
categories
1
3
grocers
12
23.9¢
price per fl oz
25.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humm Kombucha▭ Brew Dr. Kombucha
Distribution · 30% of score13·50
H
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humm Kombucha
only Brew Dr. Kombucha
no top category Humm Kombucha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Humm Kombucha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humm Kombucha · Brew Dr. Kombucha
