Humm Kombucha vs Wild Tonic · Bay Area shelf head-to-head
Humm Kombucha and Wild Tonic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Tonic is in more Bay Area grocersWild Tonic sits further up the premium end
Humm Kombucha
Wild Tonic
32
brand power
29
14
products
15
2
categories
2
3
grocers
7
23.9¢
price per fl oz
36.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humm Kombucha▭ Wild Tonic
Distribution · 30% of score13·29
H
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humm Kombucha
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Humm Kombucha · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humm Kombucha · Wild Tonic
