Humphry Slocombe vs Alec's Ice Cream · Bay Area shelf head-to-head
Humphry Slocombe and Alec's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humphry Slocombe
no top category Alec's Ice Cream doesn’t also play in.
only Alec's Ice Cream
no top category Humphry Slocombe doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humphry Slocombe · Alec's Ice Cream
