Humphry Slocombe vs Majama · Bay Area shelf head-to-head
Humphry Slocombe and Majama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Humphry Slocombe carries more Brand PowerHumphry Slocombe is in more Bay Area grocersHumphry Slocombe fields the deeper lineup
Humphry Slocombe
Majama
39
brand power
24
12
products
7
2
categories
3
2
subcategories
4
11
grocers
4
68.8¢
price per fl oz
70.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Humphry Slocombe▭ Majama
Distribution · 30% of score46·17
M
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humphry Slocombe
no top category Majama doesn’t also play in.
only Majama
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Humphry Slocombe · Majama
