Hunter Gatherer Foods vs Clif Family · Bay Area shelf head-to-head
Hunter Gatherer Foods and Clif Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Family carries more Brand PowerClif Family is in more Bay Area grocersHunter Gatherer Foods sits further up the premium end
Hunter Gatherer Foods
Clif Family
9
brand power
16
2
products
4
1
categories
2
1
subcategories
3
1
grocers
2
$12.24
avg price
$10.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hunter Gatherer Foods▭ Clif Family
Distribution · 30% of score4·8
H
C
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hunter Gatherer Foods
no top category Clif Family doesn’t also play in.
only Clif Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hunter Gatherer Foods · 1
only Clif Family · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hunter Gatherer Foods · Clif Family
