Huxley vs Gorgie · Bay Area shelf head-to-head
Huxley and Gorgie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gorgie carries more Brand PowerGorgie is in more Bay Area grocers
Huxley
Gorgie
13
brand power
19
3
products
5
1
categories
1
2
grocers
3
$4.12
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Huxley▭ Gorgie
Distribution · 30% of score8·13
H
G
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Huxley
no top category Gorgie doesn’t also play in.
only Gorgie
no top category Huxley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Huxley · 1
only Gorgie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Huxley · Gorgie
