Ibc vs Boylan Bottling · Bay Area shelf head-to-head
Ibc and Boylan Bottling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boylan Bottling carries more Brand PowerBoylan Bottling is in more Bay Area grocersBoylan Bottling fields the deeper lineupBoylan Bottling sits further up the premium end
Ibc
Boylan Bottling
11
brand power
37
4
products
22
1
categories
2
3
subcategories
6
3
grocers
10
15.8¢
price per fl oz
24.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ibc▭ Boylan Bottling
Distribution · 30% of score13·42
I
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ibc
no top category Boylan Bottling doesn’t also play in.
only Boylan Bottling
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ibc · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ibc · Boylan Bottling
