Iblea vs La Baleine · Bay Area shelf head-to-head
Iblea and La Baleine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Baleine carries more Brand PowerLa Baleine is in more Bay Area grocersLa Baleine fields the deeper lineup
Iblea
La Baleine
14
brand power
21
2
products
5
1
categories
1
4
grocers
12
30.7¢
price per oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iblea▭ La Baleine
Distribution · 30% of score17·50
I
L
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iblea
no top category La Baleine doesn’t also play in.
only La Baleine
no top category Iblea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Iblea · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iblea · La Baleine
