Idahoan® vs Oh Puree! · Bay Area shelf head-to-head
Idahoan® and Oh Puree!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Idahoan® carries more Brand PowerIdahoan® is in more Bay Area grocersIdahoan® fields the deeper lineup
Idahoan®
Oh Puree!
28
brand power
9
13
products
2
1
categories
1
7
grocers
1
$3.54
avg price
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Idahoan®▭ Oh Puree!
Distribution · 30% of score29·4
O
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Idahoan®
no top category Oh Puree! doesn’t also play in.
only Oh Puree!
no top category Idahoan® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Idahoan® · Oh Puree!
