Il Molino vs Friend In Cheeses Jam Co · Bay Area shelf head-to-head
Il Molino and Friend In Cheeses Jam Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Il Molino
no top category Friend In Cheeses Jam Co doesn’t also play in.
only Friend In Cheeses Jam Co
no top category Il Molino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Il Molino is, Friend In Cheeses Jam Co is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Il Molino · Friend In Cheeses Jam Co