Immortal vs Sol-ti · Bay Area shelf head-to-head
Immortal and Sol-ti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sol-ti carries more Brand PowerSol-ti is in more Bay Area grocersSol-ti fields the deeper lineupImmortal sits further up the premium end
Immortal
Sol-ti
12
brand power
39
2
products
14
1
categories
2
1
subcategories
6
3
grocers
12
$2.40
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Immortal▭ Sol-ti
Distribution · 30% of score13·50
I
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Immortal
no top category Sol-ti doesn’t also play in.
only Sol-ti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Immortal · 0
no exclusive doors — everywhere Immortal is, Sol-ti is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Immortal · Sol-ti
