Inglehoffer vs Morehouse · Bay Area shelf head-to-head
Inglehoffer and Morehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inglehoffer carries more Brand PowerMorehouse is in more Bay Area grocersInglehoffer fields the deeper lineup
Inglehoffer
Morehouse
30
brand power
17
9
products
2
2
categories
1
5
subcategories
1
8
grocers
10
58.9¢
price per oz
65.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inglehoffer▭ Morehouse
Distribution · 30% of score33·42
I
M
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inglehoffer
only Morehouse
no top category Inglehoffer doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inglehoffer · 2
only Morehouse · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inglehoffer · Morehouse
