Inner-eco vs Recoup Beverage · Bay Area shelf head-to-head
Inner-eco and Recoup Beverage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inner-eco carries more Brand PowerInner-eco is in more Bay Area grocersInner-eco sits further up the premium end
Inner-eco
Recoup Beverage
20
brand power
14
4
products
3
2
categories
1
5
grocers
2
$2.11
price per fl oz
32.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inner-eco▭ Recoup Beverage
Distribution · 30% of score21·8
I
R
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inner-eco
only Recoup Beverage
no top category Inner-eco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inner-eco · 4
only Recoup Beverage · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inner-eco · Recoup Beverage
