Inner-eco vs Wildwonder · Bay Area shelf head-to-head
Inner-eco and Wildwonder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwonder carries more Brand PowerWildwonder is in more Bay Area grocersWildwonder fields the deeper lineupInner-eco sits further up the premium end
Inner-eco
Wildwonder
20
brand power
42
4
products
9
2
categories
2
5
grocers
18
$2.11
price per fl oz
34.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inner-eco▭ Wildwonder
Distribution · 30% of score21·75
I
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inner-eco
only Wildwonder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Inner-eco · 0
no exclusive doors — everywhere Inner-eco is, Wildwonder is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inner-eco · Wildwonder
