ISIGNY STE MERE vs Pete & Gerry's · Bay Area shelf head-to-head
ISIGNY STE MERE and Pete & Gerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pete & Gerry's carries more Brand PowerPete & Gerry's is in more Bay Area grocersPete & Gerry's fields the deeper lineup
ISIGNY STE MERE
Pete & Gerry's
10
brand power
26
2
products
7
1
categories
2
1
grocers
5
$8.49
avg price
$8.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ ISIGNY STE MERE▭ Pete & Gerry's
Distribution · 30% of score4·21
I
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only ISIGNY STE MERE
no top category Pete & Gerry's doesn’t also play in.
only Pete & Gerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only ISIGNY STE MERE · 0
no exclusive doors — everywhere ISIGNY STE MERE is, Pete & Gerry's is too.
only Pete & Gerry's · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: ISIGNY STE MERE · Pete & Gerry's