Issei vs Blobs · Bay Area shelf head-to-head
Issei and Blobs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Issei carries more Brand PowerIssei is in more Bay Area grocersIssei fields the deeper lineupIssei sits further up the premium end
Issei
Blobs
35
brand power
25
33
products
17
1
categories
1
2
subcategories
1
5
grocers
4
$3.01
price per oz
$2.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Issei▭ Blobs
Distribution · 30% of score21·17
I
B
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score94·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Issei
no top category Blobs doesn’t also play in.
only Blobs
no top category Issei doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Issei · Blobs
