Issei vs Issei Mochi Gummies · Bay Area shelf head-to-head
Issei and Issei Mochi Gummies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Issei
no top category Issei Mochi Gummies doesn’t also play in.
only Issei Mochi Gummies
no top category Issei doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Issei Mochi Gummies is, Issei is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Issei · Issei Mochi Gummies
