Istara vs Tine · Bay Area shelf head-to-head
Istara and Tine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Istara sits further up the premium end
Istara
Tine
14
brand power
12
2
products
2
1
categories
1
2
grocers
2
$32.44
avg price
$12.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Istara▭ Tine
Distribution · 30% of score8·8
I
T
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Istara
no top category Tine doesn’t also play in.
only Tine
no top category Istara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Istara · 1
only Tine · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Istara · Tine