Jackson's vs Root Foods · Bay Area shelf head-to-head
Jackson's and Root Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jackson's carries more Brand PowerJackson's is in more Bay Area grocersJackson's fields the deeper lineupRoot Foods sits further up the premium end
Jackson's
Root Foods
31
brand power
20
16
products
4
1
categories
1
2
subcategories
1
9
grocers
6
$1.12
price per oz
$3.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jackson's▭ Root Foods
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jackson's
no top category Root Foods doesn’t also play in.
only Root Foods
no top category Jackson's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jackson's · 6
only Root Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jackson's · Root Foods
