Jacob's vs Dare · Bay Area shelf head-to-head
Jacob's and Dare, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacob's carries more Brand PowerDare is in more Bay Area grocers
Jacob's
Dare
20
brand power
14
4
products
4
2
categories
2
4
grocers
6
$3.81
avg price
$4.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacob's▭ Dare
Distribution · 30% of score17·25
J
D
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacob's
only Dare
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jacob's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacob's · Dare