Jacob's vs Wasa · Bay Area shelf head-to-head
Jacob's and Wasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wasa carries more Brand PowerWasa is in more Bay Area grocersWasa fields the deeper lineup
Jacob's
Wasa
20
brand power
39
4
products
10
2
categories
1
4
grocers
16
$3.81
avg price
$5.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacob's▭ Wasa
Distribution · 30% of score17·67
J
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacob's
only Wasa
no top category Jacob's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jacob's · 0
no exclusive doors — everywhere Jacob's is, Wasa is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacob's · Wasa