Jarritos vs Crush · Bay Area shelf head-to-head
Jarritos and Crush, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jarritos carries more Brand PowerCrush is in more Bay Area grocersJarritos fields the deeper lineupJarritos sits further up the premium end
Jarritos
Crush
27
brand power
21
12
products
7
2
categories
1
4
subcategories
1
8
grocers
9
16.9¢
price per fl oz
10.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jarritos▭ Crush
Distribution · 30% of score33·38
C
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jarritos
only Crush
no top category Jarritos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jarritos · 2
only Crush · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jarritos · Crush