Jarritos vs Squirt · Bay Area shelf head-to-head
Jarritos and Squirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jarritos carries more Brand PowerSquirt sits further up the premium end
Jarritos
Squirt
27
brand power
20
12
products
11
2
categories
1
4
subcategories
1
8
grocers
8
16.9¢
price per fl oz
33.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jarritos▭ Squirt
Distribution · 30% of score33·33
S
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jarritos
only Squirt
no top category Jarritos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jarritos · 2
only Squirt · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jarritos · Squirt
