Jarritos vs Uludağ · Bay Area shelf head-to-head
Jarritos and Uludağ, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jarritos carries more Brand PowerJarritos is in more Bay Area grocersJarritos fields the deeper lineup
Jarritos
Uludağ
27
brand power
0
12
products
2
2
categories
1
4
subcategories
1
8
grocers
1
$2.61
avg price
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jarritos▭ Uludağ
Distribution · 30% of score33·4
U
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jarritos
only Uludağ
no top category Jarritos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jarritos · 7
only Uludağ · 0
no exclusive doors — everywhere Uludağ is, Jarritos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jarritos · Uludağ