Javvy Coffee vs Folgers · Bay Area shelf head-to-head
Javvy Coffee and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Folgers carries more Brand PowerFolgers is in more Bay Area grocersFolgers fields the deeper lineupJavvy Coffee sits further up the premium end
Javvy Coffee
Folgers
14
brand power
34
3
products
20
1
categories
1
1
subcategories
3
3
grocers
10
$3.16
price per oz
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Javvy Coffee▭ Folgers
Distribution · 30% of score13·42
J
F
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Javvy Coffee
no top category Folgers doesn’t also play in.
only Folgers
no top category Javvy Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Javvy Coffee · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Javvy Coffee · Folgers