Jell-o vs Knox · Bay Area shelf head-to-head
Jell-o and Knox, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jell-o carries more Brand PowerJell-o is in more Bay Area grocersJell-o fields the deeper lineupJell-o sits further up the premium end
Jell-o
Knox
58
brand power
18
71
products
2
4
categories
1
11
grocers
9
$1.36
price per item
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jell-o▭ Knox
Distribution · 30% of score46·38
J
K
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jell-o
only Knox
no top category Jell-o doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jell-o · 4
only Knox · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jell-o · Knox
