Jewel Date Company vs Natural Delights · Bay Area shelf head-to-head
Jewel Date Company and Natural Delights, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natural Delights carries more Brand PowerJewel Date Company is in more Bay Area grocers
Jewel Date Company
Natural Delights
12
brand power
24
6
products
8
1
categories
2
1
subcategories
3
5
grocers
3
$9.51
avg price
$11.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jewel Date Company▭ Natural Delights
Distribution · 30% of score21·13
J
N
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jewel Date Company
no top category Natural Delights doesn’t also play in.
only Natural Delights
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jewel Date Company · 5
only Natural Delights · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jewel Date Company · Natural Delights
