Jewel Date Company vs True Dates · Bay Area shelf head-to-head
Jewel Date Company and True Dates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Dates carries more Brand PowerJewel Date Company is in more Bay Area grocers
Jewel Date Company
True Dates
12
brand power
18
6
products
6
1
categories
2
5
grocers
1
$9.51
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jewel Date Company▭ True Dates
Distribution · 30% of score21·4
J
T
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jewel Date Company
no top category True Dates doesn’t also play in.
only True Dates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jewel Date Company · 5
only True Dates · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jewel Date Company · True Dates
