Jimmy Dean vs Veggies Made Great · Bay Area shelf head-to-head
Jimmy Dean and Veggies Made Great, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean carries more Brand PowerJimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineup
Jimmy Dean
Veggies Made Great
53
brand power
32
42
products
10
5
categories
2
6
subcategories
2
10
grocers
7
$2.66
price per item
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jimmy Dean▭ Veggies Made Great
Distribution · 30% of score42·29
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jimmy Dean
only Veggies Made Great
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jimmy Dean · 4
only Veggies Made Great · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jimmy Dean · Veggies Made Great